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Fashion is not fleeting

The Good Man Brand makes an indelible impact through Friends

Scott Bonomo, the co-founder of the Good Man Brand, had a unique vision when he launched the Good Man Brand in 2015 with Seahawks’ Super Bowl winning quarterback Russell Wilson. After five years, the Good Man Brand not only continues to invent and innovate comfort, but is living up to the brand's ultimate purpose of doing good. The Good Man Brand donates 3% of each of its sales to Russell Wilson and Ciara’s Why Not You Foundation. The Why Not You Foundation has contributed, to date, over $800,000 to support Friends-Seattle and the launch of 15 new Friends of the Children locations across the country. This year, Friends – Seattle will celebrate its 20th anniversary thanks to the ongoing investment from the Why Not You Foundation.

Before the brand launched, there was an initial question about whether it was to be a cause-driven initiative. Scott recalls a fateful meeting when he and Russell tackled this question. According to Scott, “I was in a pretty intense concept meeting with Russell, and he was pacing back and forth - he told me that is when he is most creative, when he paces back and forth - he stopped and said something that will forever stick in my mind, he said "what we do has to be bigger than fashion.” At that moment, Scott recalls, “he said ‘no one will remember us for the fashion we create - we have to create a legacy and it has to be about the good we do, and the good we inspire in others.’"

Russell and Scott’s willingness to think beyond typical boundaries has allowed talented young people enrolled in Friends to have the necessary support to challenge their own boundaries. At Friends, we work with young people to help them find their spark, one of Friends’ Core Assets. At that moment of decision that he shared with Russell, Scott found his spark. Scott remembers that day, “it was like a lightning bolt went through my body, I remember it so clearly. Now my career, my passion, my skills, my energy could be focused into a true brand mission and purpose.”

What particularly drew Scott to Friends was that the fact that the commitment to every child in the program was long term, from kindergarten through graduation, for 12 ½ years, no matter what. According to Scott: “In an instant it was love at first sight! With all our heart, we are so proud and love Friends of Children and the positive impact they are creating for youth today.”

“No one will remember us for the fashion we create - we have to create a legacy and it has to be about the good we do, and the good we inspire in others.”