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Filiz July 2025

Filiz Genca (she/her)

Amazon

Filiz is the Head of Category Management – Beauty at Amazon, where she returned after holding senior roles in both corporate and startup environments. Before rejoining Amazon, she was Sr. Director of New Partners and Growth Products at Asurion and Chief Operating Officer and Head of Product for a Series B healthtech startup. She advises startups on product, marketing, and operations, and was a former consultant with Deloitte and worked as an analyst for the CIA.

Originally from Nashville, Filiz has an undergraduate degree in Mechanical Engineering from Vanderbilt University and a MBA degree from University of Michigan’s Ross School of Business.

Filiz is passionate about community building, entrepreneurship, innovation, and arts/design. She enjoys traveling, reading, and spending time with her two daughters Emilia and Colette (Coco).

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